Know Yo’ Worth

Where are all my #boss business ladies at?!

For those of you, like me, who run your own side hustle – it’s time to listen on up. I’m here to tell you to stop getting taken advantage of! Yup, you’re reading this right.

For starters, it’s important to understand just how damn much you do and how much your expertise is worth. Unlike a fully staffed company, often times we’re doing it ALL. We’re the CEO, CFO, social media manager, public relations specialist, coordinator, photographer, web designer and the list goes on.

When you have your own business, you have to defend it. That means speaking up when needed, learning to negotiate, and watching your own back to make sure you’re not being taken advantage of.

This doesn’t mean you need to get paid for every single thing you promote because that’s just not realistic, but at the same time, you need to make sure that the relationship between yourself and the brand is mutually beneficial. I’m here to empower you to know your worth. Below, find some mock scenarios and my tips for (tastefully) speaking up.

Scenario: Your followers/engagement numbers have dramatically gone up, but you’re still getting paid the same amount.
Advice: It’s time to say something. Kindly inform the person you’ve been working with by saying something along the lines of, “I’m so happy to continue working together. However, please know that my following has greatly grown since we initially started working together, causing my rates to go up. Below, please find my revised rates and let me know of any questions!”

Scenario: A brand offers you product to shoot, but asks for you to return it afterwards. You’re also not getting paid for this.
Advice: This just isn’t fair to you. Why are you going to take the time to promote them for free for nothing in return? I’d say something along the lines of, “Thank you for your interest in collaborating. Might you have some incremental budget for a sponsored post since I’ll have to return the items? I’d love to work with your brand, but want to make sure the relationship is mutually beneficial for us both!”

Scenario: A brand wants you to take professionally shot photos, but the fee their offering you is less than the fee of your photographer.
Advice:
This happens a lot! In this instance, honesty is key. I’d say, “I’m more than happy to work with a photographer to capture these images, however, unfortunately my photographer fee is higher than the price you’re offering. Do you have someone in house you can provide? If not, is there any flexibility on the fee for the campaign?”

That’s all folks. Have any more questions that aren’t answered above? Sound off below and I’ll be sure to get back to you!

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