You might remember I wrote a post about #MillennialPink a few weeks back. Well, guess what? I’m still not over it and as I guessed, this trend is here to stay. When I came across this TopShop light pink denim jacket, I knew it had to be mine (I guess love at first sight does exist after all). As much as I love it, I had a harder time styling it than imagined, so when I was sent these block heels from Chinese Laundry, I knew they were a match made in heaven.
If there’s one thing I love, it’s a good skirt or dress with a high slit. Who doesn’t love showing a little leg and playing homage to Angelina Jolie’s infamous Oscars 2012 red carpet moment? For those of you that don’t know what I’m referencing – you should – but HERE is photo evidence.
Anyway, that’s why I love love love the skirt I’m pictured in above – it’s super comfortable, a bit sexy and perfect for summer. You can shop my entire look below:
Disclosure: This post is a collaboration with Stylinity and Topshop.
My shirt may read “1990,” but I was actually born in 91′. However, I needed to snag this shirt because I felt like it represented the 90s as a whole, and I especially loved that it labeled me as a millennial.
The truth is, I’m really proud to be a part of my generation. Sometimes as I’m sitting around having deep and meaningful conversations with my friends about life, I realize how far we’ve come from past generations. We talk with an openness that has been shunned in years past. We discuss everything including how the processed food we’re putting into our bodies is effecting our long-term health – to growing up in a time where we all have friends of diverse backgrounds – to our ambitions and life goals.
Mostly every friend I know has a side passion or “hustle,” where they explore their creativity and chase the dream of becoming an entrepreneur. And for that, I’m truly proud to be among some of the very people that are going to change this world. Are you proud to be a part of your generation? Sounds off below in the comments.
I’m so excited to be kicking off a brand new hair care series in partnership with 180PRO, which I’m calling Breaking Point. From now until the end of the summer, I’m going to be sharing tips and tricks for caring for your locks during the warmer months.
Most recently, I let my hair grow way too long before getting it cut. I generally get a trim every 4 months or so, but this time around I wanted long hair for the summer and decided to forgo my quarterly trim. However, I quickly learned that it wasn’t the right move because not only did I not to cut it, I decided to go even lighter. As you can imagine, going lighter damages your hair and when it’s already not in its healthiest state, it really takes a toll on your ends. Plus, it doesn’t help that I’m always outside in the summer. Much like your skin, the sun really damages your hair (Pro tip: Use UV hair spray to protect it from harsh rays).
With the mixture of dying my hair, sun exposure and a missed cut, I started to notice that my ends were brittle, dry and thin. I immediately booked an appointment to get it trimmed, but needed to do more if I was looking to really repair my hair. I’ve been using 180PRO products for a while now, but I decided to incorporate the Moisture Repair line and it really was the right decision this time around.
180PRO Moisture Repair is specifically formulated for hair that is dry and damaged. It targets hair’s worst breaking points and actually improves its condition with each use. After using it for just two weeks, I noticed a huge difference. I recommend using it with the Miracle Repair Damage EliminatorLeave-In Treatment because together the two reinforce proteins and conditioning agents in your hair to make it even stronger.
Often times, when people notice their hair is getting dead, they just turn to cutting it off, but never actually address the problem with the right products. Aside from using a shampoo and conditioner that helps repair it, it’s also important to incorporate quality styling products into your routine. Since I put a lot of heat on my hair (it’s naturally really curly), I like to use the 180PRO Heat Rescue Flat Iron Barrier Thermal Protection Spray before styling. It surrounds strands to help lock out heat to prevent damage before it even starts. If you’re putting a lot of heat on your hair, this step is crucial to keep your mane healthy.
Aside from using helpful hair care products, I’d also recommend wearing a hat on the beach or covering your hair with a towel when you’re lying out to tan. If you take these steps, I think you’ll find that you’re quickly on the road to healthy hair. Be sure to look our for another post next month, full of more tips! In the meantime, comment with any questions below.
When it comes to growing my Instagram following, I’ve always prided myself on letting it happen authentically and naturally. By taking this route, it takes a lot of time and patience. I’ve been at it for over a year and a half. Don’t get me wrong, I’ve done a few giveaways here and there, but generally stick to small ones that only attract a handful of followers. I also do a lot of independent giveaways vs. large group ones. Disclosure: I’m actually doing a small giveaway in the coming weeks.
However, I want to state that this is a no judgment zone. I’m writing this post because I’m genuinely curious what fellow consumers (followers), influencers and Brand’s think of the recent trend of “loop giveaways” on Instagram. For those of you that are not familiar, this is when a group of influencers team up to give away a prize and prompt you to follow them and the next influencer tagged in their post in order to be entered to win. This prompt keeps going until you’re looped back to the original influencer’s post you started on.
The thing is, by doing these types of giveaways, bloggers often gain a lot of followers. I’ve seen people gain anywhere from 300 followers to 50,000 followers (I know, crazy!) in just a few days. As a publicist, I always think about things from an industry perspective, but as an influencer, I totally see the appeal. So below are some of my conflicting thoughts/questions. Comment on my post or send me a DM to let me know which side you’re on or what you think! Again, genuinely curious.
I feel like loop giveaways are a great marketing tactic for influencers to use to appeal consumers they might not otherwise reach (especially if you’re doing an international giveaway). With the new algorithm, it’s hard to get your photos to pop up on people’s feed, so giveaways allow you that chance to be seen.
A concern is that if you get an abundance of followers from a loop giveaway, your engagement rate may be low. For example, just because you have a lot of followers doesn’t mean that they’re actually taking the time to comment/like your photos. PRO TIP: For those of you that don’t know, the industry benchmark for engagement is .3% (to calculate, add up the numbers of likes + comments on your last 5 photos and divide by the number of followers you have). If you have a .3% engagement rate or higher it means you’re doing really well.As someone that works in PR, I know that Brands are getting smarter and this is really important to them. So my question is – is having a lot of followers worth sacrificing your engagement rate? Brands, would love your input.
The other thing that upsets me is when new influencers do a ton of giveaways and have 10x more followers than me, yet just started on this journey. It seems a bit unfair, no? It also kind of feels like their cheating the system.
Consumers aka Followers – I wonder what you think? Do you like the opportunity to win a really cool prize? Or do you just feel like loop giveaways are a great way for you to discover new influencers?
I’ve also heard from select influencers and publicists that partaking in loop giveaways is inauthentic and means your “buying your followers.” While I do think they can be a bit unfair, I have to disagree with this. Just because you’re partaking in a giveaway doesn’t mean you’re purchasing followers. These consumers are CHOOSING to engage and follow you. Plus, they’re real people, not bots.
What are your thoughts? Obviously I’m not against loop giveaways completely (for the reasons listed above), plus like I said, I’m doing a small one in the coming weeks. However, I do wonder what other’s think. When you’re running your own business, a lot of it is trial and error, so it’s interesting to hear what other people think. Comment below or slide into my DMs!