How I Edit My Instagram Photos

How I Edit My Instagram Photos

I get a lot (and I’m talking A LOT) of questions weekly regarding my blog and social media presence. Because of this, I feel like I always have to repeat myself to different people at least a few times a week when asked. So I thought, “How could I streamline this process?”

Sure, I could charge people while acting as a consultant, but that just doesn’t seem right to me because when I was looking to get into this crazy world of blogging so many people (sometimes even strangers) helped me by offering up free advice. Knowing this, I’m going to start sharing tips and tricks via my blog for all of you to reference.

So low and behold – my tips on editing your Instagram photos and creating a cohesive feed.

What do you mean by “cohesive feed” you may ask. Take Marianna Hewitt’s Instagram for example, all of her photos have a certain look & feel, which feature blush, white and grey hues. For me, she was a huge inspiration when starting my blog, but you can’t simply copy someone. What works for them may not work for you.

For example, I’d love to have an all-blush wardrobe but my clothing budget just doesn’t allow for that and it’s unrealistic for my lifestyle to only wear the same colors. Plus, I love mixing it up and my style can vary from day to day. I’ve said this before, but some days I feel like a punk rocker and others I feel sophisticated and feminine. For me, I had to find a balance that worked to incorporate different colors, yet still looked unified.

After doing much digging and research, I landed on a few apps that I love and use for all of my photos. I’ve included a little breakdown on each below!

This app is amazing for fixing lighting in one concentrated area vs. the entire photo. For example, do you ever notice part of your photo can tend to have weird shadows or photograph a bit darker? With this app, you can select certain areas to lighten, brighten or even change the saturation on. This comes in handy a lot!

Almost every blogger I know uses VSCO to get that streamlined look I’m talking about. You can download or purchase filters. To make sure my photos stay uniform, I only switch off between two filters – A1 and A6 (they were purchased). You can play around with the app to find the colors which work best for your taste preference.

While most people use this app to edit selfies (i.e. whiten teeth, remove blemishes, etc.), it’s also really helpful for landscape photos or flatlay photos. I actually use this app for all sorts of weird things like taking wrinkles out of a piece of clothing with the “smoothing” tool or adjusting colors of the backgrounds of my flatlay photos.

Again, what works for me may not work for you, but it’s helpful to get a sense for what other bloggers are doing while you try to navigate your own personal “social media style.” Any questions? Sound of below in the comments and I’ll reply back. Plus, let me know what else you want to see my write about!

How to Become Your Own Boss

How to Become Your Own Boss

When I decided to relaunch my blog, I never realized what a whirlwind it would be and how soon I’d identify as an entrepreneur.

There are a lot of misconceptions about ‘bloggers’ or social/digital influencers and I understand why some of those labels exist. In fact, I can even relate at times since I’m a full time public relations professional whom sees the industry from two very different perspectives.

That said, the most common misconception I see is that people think blogging is a mindless job, when that is far from the truth. I’d say mostly all of the bloggers I’ve come to know are equally as intelligent as they are beautiful. All of which have two jobs – an office job and blogging on the side. My “blog friends” as I like to call them (lol, sorry girls!) are some of the most creative, thoughtful, fearless leaders I know.

Yes, at times we may live “superficial” and even “artificial” lives via social media, but what ‘haters’ aren’t seeing is the countless hours, immense research and deep knowledge of the industry that is behind every post. We collaborate, conceptualize, and create daily.

As an influencer, it is our job to grow our audience and capture the attention of virtual strangers by simply being relatable, interesting and honest. Aside from that, it’s our job to understand what each of you want to see, read and even purchase.

Luckily for me, I had a basic understanding of the blogosphere before relaunching my site, yet, there are so many things I’ve learned and continue to learn each day. From building my own website (with a little help from a friend) to growing my audience to running ads on my site, I’ve really built my brand from the ground up.

It has taken time and I still have a lot to learn. However, I’m determined to continue the momentum.  With all of this in mind, I want to empower my readers to go out and take control over their own career and/or passions. Below, I’m sharing some of my top tips for becoming your own boss and not caring what others think.

  • Stay consistent; find what you want to do and keep at it
  • Surround yourself with friends and family that support you, as you’ll soon realize who your true “friends” are
  • Don’t be afraid to ask questions; reach out to others in the industry, seek advice and read articles/watch YouTube videos
  • Step out of your comfort zone
  • Find a method that works for you to stay organized; I use my Gmail drive and calendar
  • Keep track of your finances and save receipts for every dollar you spend on launching your business
  • Be kind and humble, as you never know who may lend you a hand later down the road
  • Follow your gut, it’s always right
  • F**k the haters, seriously. Get rid of those apps that show you who unfollowed you. If they don’t want to see what you’re posting that’s their loss
  • Hit the ground running and never look back

Ready, set, go be your own #BossLady (or man)!

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The Great Debate: Instagram Stories VS. Snapchat

The Great Debate: Instagram Stories VS. Snapchat

Clinton and Trump who? Just kidding, but seriously, there’s a whole new “great debate” taking place online and it’s all about Instagram Stories vs. Snapchat. Since Instagram stories launched last week I have been able to make some of my own observations about the new feature and have noticed the below:

  • Bloggers are ALL over it vs. celebrities (like Kim Kardashian and Kylie Jenner who have remained faithful to Snapchat)
  • Everyone is confused! Tons of people have expressed concern over where to post – Snapchat, Instagram or both?!
  • Instagram Stories needs to up the filter game (RIP dog filter)

I reached out to my fellow blogger BFF’s to get their opinion and thoughts on the matter. Hear what they had to say below:


Lauren Mazzei,

“I like Instagram stories because I get to interact with a lot of people I [don’t usually reach] on Snapchat [in] a more personal level. Since Instagram stories addresses my whole Instagram audience, I know I’ll tend to stick to blog-related/fashion on my Instagram story. On my Snapchat, it’s a bit more personal/private. I think it really depends what your audience is like on Instagram vs. Snapchat.”



Emily Towner, 

“I really like Instagram stories. I like having everything in one place. I have all my followers and those I’m following on Instagram already, so it is really convenient to see and post stories there. I love Snapchat, but now with Instagram both of these seem to be providing the same service. I don’t see myself using both, since they’re so similar, so I hope one wins! We’ll see which that will be!”



Erin & Steph, 

“Instagram stories are great for bloggers and businesses! They really help provide a real-time and behind the scenes view of the brand. For now though, we think Snapchat will remain popular among everyday consumers who want to share private stories with their family and friends!”



Which do you prefer? Sound off below in the comments (and don’t forget to follow me on both).

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Now’s the Time to Take the Plunge

Now’s the Time to Take the Plunge


I’m going to be frank – it’s not easy putting yourself out there for everyone to judge you. I think that’s honestly why it took me so long to relaunch my blog. I had tons of doubts and fears. Will people think I’m self-absorbed? Will people unfollow me? Is this embarrassing? I finally decided – I DON’T REALLY CARE.

And you know what? I really still don’t! I’m doing something most people wish they could do and that’s living out a dream, being creative and having fun along the way. I’m not going to lie, those first few photos I posted definitely made me cringe a little, but now I’ve just completely accepted that if I want to make my mark and do something I enjoy, I have to lay it all out there.

A lot of times people ask/tell me, “how do you do it?” or “I really want to blog, but I just don’t know where to begin.” Let me just tell you that I’ve been there and I’ve said the same exact things before. There’s really only one thing to do and that’s to take the plunge.  Of course you’ll need to research and learn how to build a website (which might I add is really hard!), but I promise the reward is so worth it.

Whether your dream is blogging or going back to school or even picking up a new hobby, the time to do it is now! Follow your heart, do what you love and I promise you won’t look back thinking “what if” or regretting it.

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The Balancing Act: Work & Blogging

The Balancing Act: Work & Blogging

I’ve always been the type of person to “want more” and have pushed myself over the years to step outside of my comfort zone to follow my dreams. For me, balancing work and blogging started for me in college. Back then, between classes any interning, I would use my blog (named Alyssa PR at the time) as an outlet to share things that inspired me like fashion, art, travel, etc.

Today, I’m still in this position, where I’m working full time in PR/marketing & communications and running my lifestyle blog on the side. Some of you may wonder, how do you do both? For me, It’s pretty easy to pursue two things when you’re passionate about them both. Below, see my tips of finding the perfect balancing act.

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