How to Become Your Own Boss

When I decided to relaunch my blog, I never realized what a whirlwind it would be and how soon I’d identify as an entrepreneur.

There are a lot of misconceptions about ‘bloggers’ or social/digital influencers and I understand why some of those labels exist. In fact, I can even relate at times since I’m a full time public relations professional whom sees the industry from two very different perspectives.

That said, the most common misconception I see is that people think blogging is a mindless job, when that is far from the truth. I’d say mostly all of the bloggers I’ve come to know are equally as intelligent as they are beautiful. All of which have two jobs – an office job and blogging on the side. My “blog friends” as I like to call them (lol, sorry girls!) are some of the most creative, thoughtful, fearless leaders I know.

Yes, at times we may live “superficial” and even “artificial” lives via social media, but what ‘haters’ aren’t seeing is the countless hours, immense research and deep knowledge of the industry that is behind every post. We collaborate, conceptualize, and create daily.

As an influencer, it is our job to grow our audience and capture the attention of virtual strangers by simply being relatable, interesting and honest. Aside from that, it’s our job to understand what each of you want to see, read and even purchase.

Luckily for me, I had a basic understanding of the blogosphere before relaunching my site, yet, there are so many things I’ve learned and continue to learn each day. From building my own website (with a little help from a friend) to growing my audience to running ads on my site, I’ve really built my brand from the ground up.

It has taken time and I still have a lot to learn. However, I’m determined to continue the momentum.  With all of this in mind, I want to empower my readers to go out and take control over their own career and/or passions. Below, I’m sharing some of my top tips for becoming your own boss and not caring what others think.

  • Stay consistent; find what you want to do and keep at it
  • Surround yourself with friends and family that support you, as you’ll soon realize who your true “friends” are
  • Don’t be afraid to ask questions; reach out to others in the industry, seek advice and read articles/watch YouTube videos
  • Step out of your comfort zone
  • Find a method that works for you to stay organized; I use my Gmail drive and calendar
  • Keep track of your finances and save receipts for every dollar you spend on launching your business
  • Be kind and humble, as you never know who may lend you a hand later down the road
  • Follow your gut, it’s always right
  • F**k the haters, seriously. Get rid of those apps that show you who unfollowed you. If they don’t want to see what you’re posting that’s their loss
  • Hit the ground running and never look back

Ready, set, go be your own #BossLady (or man)!

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The Great Debate: Instagram Stories VS. Snapchat

Clinton and Trump who? Just kidding, but seriously, there’s a whole new “great debate” taking place online and it’s all about Instagram Stories vs. Snapchat. Since Instagram stories launched last week I have been able to make some of my own observations about the new feature and have noticed the below:

  • Bloggers are ALL over it vs. celebrities (like Kim Kardashian and Kylie Jenner who have remained faithful to Snapchat)
  • Everyone is confused! Tons of people have expressed concern over where to post – Snapchat, Instagram or both?!
  • Instagram Stories needs to up the filter game (RIP dog filter)

I reached out to my fellow blogger BFF’s to get their opinion and thoughts on the matter. Hear what they had to say below:

lauren

Lauren Mazzei, AuburnRobes.com

“I like Instagram stories because I get to interact with a lot of people I [don’t usually reach] on Snapchat [in] a more personal level. Since Instagram stories addresses my whole Instagram audience, I know I’ll tend to stick to blog-related/fashion on my Instagram story. On my Snapchat, it’s a bit more personal/private. I think it really depends what your audience is like on Instagram vs. Snapchat.”

 

Emily

Emily Towner, EmilyEdited.com 

“I really like Instagram stories. I like having everything in one place. I have all my followers and those I’m following on Instagram already, so it is really convenient to see and post stories there. I love Snapchat, but now with Instagram both of these seem to be providing the same service. I don’t see myself using both, since they’re so similar, so I hope one wins! We’ll see which that will be!”

 

ooony

Erin & Steph, OutOfOfficeNY.com 

“Instagram stories are great for bloggers and businesses! They really help provide a real-time and behind the scenes view of the brand. For now though, we think Snapchat will remain popular among everyday consumers who want to share private stories with their family and friends!”

 

 

Which do you prefer? Sound off below in the comments (and don’t forget to follow me on both).

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Now’s the Time to Take the Plunge

 

I’m going to be frank – it’s not easy putting yourself out there for everyone to judge you. I think that’s honestly why it took me so long to relaunch my blog. I had tons of doubts and fears. Will people think I’m self-absorbed? Will people unfollow me? Is this embarrassing? I finally decided – I DON’T REALLY CARE.

And you know what? I really still don’t! I’m doing something most people wish they could do and that’s living out a dream, being creative and having fun along the way. I’m not going to lie, those first few photos I posted definitely made me cringe a little, but now I’ve just completely accepted that if I want to make my mark and do something I enjoy, I have to lay it all out there.

A lot of times people ask/tell me, “how do you do it?” or “I really want to blog, but I just don’t know where to begin.” Let me just tell you that I’ve been there and I’ve said the same exact things before. There’s really only one thing to do and that’s to take the plunge.  Of course you’ll need to research and learn how to build a website (which might I add is really hard!), but I promise the reward is so worth it.

Whether your dream is blogging or going back to school or even picking up a new hobby, the time to do it is now! Follow your heart, do what you love and I promise you won’t look back thinking “what if” or regretting it.

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The Balancing Act: Work & Blogging

I’ve always been the type of person to “want more” and have pushed myself over the years to step outside of my comfort zone to follow my dreams. For me, balancing work and blogging started for me in college. Back then, between classes any interning, I would use my blog (named Alyssa PR at the time) as an outlet to share things that inspired me like fashion, art, travel, etc.

Today, I’m still in this position, where I’m working full time in PR/marketing & communications and running my lifestyle blog on the side. Some of you may wonder, how do you do both? For me, It’s pretty easy to pursue two things when you’re passionate about them both. Below, see my tips of finding the perfect balancing act.

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Dressing for Work During the Summer Heat

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It’s heating up outside, which means its time to swap your winter sweater dresses for summery threads. Personally, I’ve always found it challenging to dress for work in the summer since most dresses tend to be strappy or too revealing for the workplace. Of course, It’s important to stay cool, but you don’t want to run the risk of looking inappropriate in the workplace.

Below, find my rule of thumb for dressing for work and staying prepared during the summer months:

  • If you could wear it to the beach, you shouldn’t wear it to the office
  • Do you have a favorite open-back sundress? Throw a blazer or cardigan over it to hide the revealing parts during work hours
  • Stick to loose, tunic-like dresses to keep things “easy breezy”
  • Swap your flipflops for flats
  • Do the “Raise Your Arms” test. If you throw your hands over your head and your butt pops out the bottom, it’s too short
  • If you bend over and your butt pops out, it’s still too short
  • Denim coats are your best friend this summer – layer them over anything strappy to make it appropriate
  • City hack – wear compression shorts under your dress on windy days and avoid walking over subway vents unless you want to flash random pedestrians (I’m not kidding, this happens)
  • Always carry blister cushions in your purse for when you’re breaking in new shoes (I’m obsessed with Compeed Blister Cushions)
  • Invest in a great strapless bra – you don’t want straps hanging out

Now that we’ve covered the bases, shop some of my work-appropriate picks and must-haves below!

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