Holiday Cocktail Recipe

Holiday Cocktail Recipe

Tis’ the season for holiday cocktails!

I promise you, sipping on this delicious pomegranate + rosemary + vodka cocktail will be your favorite activity this winter. Whether you’re entertaining, pregaming or just sitting around the fire, this recipe is one for the books.

Ingredients

  • 4 ounces Purity Vodka
  • 3 ounces pomegranate juice
  • 2 ounces rosemary-brown sugar syrup
  • Seltzer water
  • 2 small rosemary sprigs (for garnish)
  • ~ 20 pomegranate seeds (for garnish)

Instructions

  • Fill glass with ice
  • Place vodka, pomegranate juice and rosemary-brown sugar syrup
  • Top with seltzer and stir
  • Garnish with a sprig of rosemary and 10 pomegranate seeds

SURPRISE GIVEAWAY!

SURPRISE GIVEAWAY!

Holiday cheer is in the air and I am feeling giving!!!

As a huge THANK YOU to my wonderful, loyal and supportive followers, I want to give back to YOU this holiday season. I appreciate all of you more than words can say, so I reached out to some of my favorite brands to provide awesome products for this giveaway. You’re always watching me unbox items and now it is YOUR TURN!

I am giving ONE LUCKY FOLLOWER 30+ products, which retail for more than a $1,000+ value! Check out my latest Instagram post for details on how to enter to win.

In the meantime, browse the items I’m giving away below and GOOD LUCK!

Best Gender Neutral Gifts of 2017

Best Gender Neutral Gifts of 2017

One of my favorite holiday traditions is the grab bag gift game that my family plays on Christmas day. There’s about 12-15 of us (including my extended family) and we battle it out to “win” the best gift. I could get into the rules, but I’ll save that for another post. Anyway, the catch is that the gift has to be a gender and age neutral. As such, I’m always picking my brain trying to think of what to get. What can my sister possible like that my 60 year old uncle would ALSO like?!

However, stocking up on gender neutral gifts during the holidays isn’t a bad idea. Need to give your boss something last minute? Going to someone’s house for a holiday party and don’t want to go empty handed? Keep a gender neutral gift on hand to have as an option. See my selects below!

 

5 Unique Ways to See the New York City Skyline

5 Unique Ways to See the New York City Skyline

There is seriously nothing prettier than the New York City skyline. Sometimes when I’m staring at the city in which I live, I have a little *pinch me* moment. Over the past few years, I’ve been able to discover some of the best ways to take in the amazing view. So whether you’re visiting New York City for the first time, want a backdrop for the perfect Insta or just want to do a fun activity – I think you’ll find the below helpful.

1. Take in the View from The William Vale Hotel in Williamsburg
I had the pleasure of doing a little “staycation” at The William Vale and fell in love with the property. My room had a balcony with a view of the NYC skyline [pictured below], but that wasn’t the only place I could take in the sights. One of the hotels restaurants, Westlight, boasts a rooftop bar with panoramic skyline views from a terrace & glassed-in lounge plus craft cocktails. This place comes highly recommended.

ready for a lil’ sunday staycation, thanks to @soldejaneiro. i guess today is just a day of great views✌🏼

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2. Jet Ski Around the City in the Warmer Months
One of the cooler things I’ve done since living in Manhattan was cruising around the Hudson with my friends on jet skis. I know what you’re thinking, “ew, the Hudson water is gross!” But honestly, it was fine and we would have hardly gotten wet had my friend not purposefully splashed us. Seeing this city this way is truly breathtaking. We were able to get right up to the Statue of Liberty and go under both the Manhattan and Brooklyn bridges.

3. Hop on a Helicopter Ride
I’ve yet to do this, but you best believe I’ve already been in touch with Flyon NYC – a company that flies you around the city and helps you capture the perfect insta. They make professional aerial photography services accessible to everyone by providing a crowdsourced aerial experience. Whether you want to snap a signature shoe selfie on your iPhone, or you want to capture incredible aerial content for your portfolio: they’ve got a variety of options for you.

4. Cruise Around Via Boat
Everyone loves a good boating experience. You can join Hornblower New York for a dinner cruise around Manhattan, sightseeing tour of NYC, private party, happy hour, or celebration on a luxury yacht. All options comes with one thing guaranteed – an awesome view of the skyline.

never sick of this view 🎈 #mylifeooo

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5. Go Up to the Top of The Rock Observation Deck
The Top of the Rock is one of the greatest observation decks available and attracts people from all over the world daily. Here, you can take in the most incredible views of New York City and get a close look at Central Park from above. On weekends, you can buy tickets here for as low as $30 a head. 

Checking out @ChasenAllen cause he’s da hottest.

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Any questions? Leave a comment below!

 

The Great Insta Debate: Loop Giveaways

The Great Insta Debate: Loop Giveaways

When it comes to growing my Instagram following, I’ve always prided myself on letting it happen authentically and naturally. By taking this route, it takes a lot of time and patience. I’ve been at it for over a year and a half. Don’t get me wrong, I’ve done a few giveaways here and there, but generally stick to small ones that only attract a handful of followers. I also do a lot of independent giveaways vs. large group ones. Disclosure: I’m actually doing a small giveaway in the coming weeks.

However, I want to state that this is a no judgment zone. I’m writing this post because I’m genuinely curious what fellow consumers (followers), influencers and Brand’s think of the recent trend of “loop giveaways” on Instagram. For those of you that are not familiar, this is when a group of influencers team up to give away a prize and prompt you to follow them and the next influencer tagged in their post in order to be entered to win. This prompt keeps going until you’re looped back to the original influencer’s post you started on.

The thing is, by doing these types of giveaways, bloggers often gain a lot of followers. I’ve seen people gain anywhere from 300 followers to 50,000 followers (I know, crazy!) in just a few days. As a publicist, I always think about things from an industry perspective, but as an influencer, I totally see the appeal. So below are some of my conflicting thoughts/questions. Comment on my post or send me a DM to let me know which side you’re on or what you think! Again, genuinely curious.

  • I feel like loop giveaways are a great marketing tactic for influencers to use to appeal consumers they might not otherwise reach (especially if you’re doing an international giveaway). With the new algorithm, it’s hard to get your photos to pop up on people’s feed, so giveaways allow you that chance to be seen.
  • A concern is that if you get an abundance of followers from a loop giveaway, your engagement rate may be low. For example, just because you have a lot of followers doesn’t mean that they’re actually taking the time to comment/like your photos. PRO TIP: For those of you that don’t know, the industry benchmark for engagement is .3% (to calculate, add up the numbers of likes + comments on your last 5 photos and divide by the number of followers you have). If you have a .3% engagement rate or higher it means you’re doing really well. As someone that works in PR, I know that Brands are getting smarter and this is really important to them. So my question is – is having a lot of followers worth sacrificing your engagement rate? Brands, would love your input.
  • The other thing that upsets me is when new influencers do a ton of giveaways and have 10x more followers than me, yet just started on this journey. It seems a bit unfair, no? It also kind of feels like their cheating the system.
  • Consumers aka Followers – I wonder what you think? Do you like the opportunity to win a really cool prize? Or do you just feel like loop giveaways are a great way for you to discover new influencers?
  • I’ve also heard from select influencers and publicists that partaking in loop giveaways is inauthentic and means your “buying your followers.” While I do think they can be a bit unfair, I have to disagree with this. Just because you’re partaking in a giveaway doesn’t mean you’re purchasing followers. These consumers are CHOOSING to engage and follow you. Plus, they’re real people, not bots.

What are your thoughts? Obviously I’m not against loop giveaways completely (for the reasons listed above), plus like I said, I’m doing a small one in the coming weeks. However, I  do wonder what other’s think. When you’re running your own business, a lot of it is trial and error, so it’s interesting to hear what other people think. Comment below or slide into my DMs!