How to Cut Through the “Sponsored” Bullsh*t

Word to the wise – marketing works. It’s the reason that I bought a bump-it back in 2009 (obviously never wore it) and the reason why I have a Vegetti (you know that thing that turns your veggies into spaghetti). So yeah, I’ve definitely fallen victim to “buying into marketing” – literally.

So how do you know what’s real and what’s fake? Especially when it comes to the world of influencers, who’s to say we actually like the brands we’re promoting? Because we all know there is no way in hell Kim Kardashian is really eating Sugar Bear Hair Gummies on the reg.

With that, I thought it would be fun to do a little 101 on how to cut through the sponsored bullsh*t.

So let me just put this out there – I never promote brands I don’t like or wouldn’t use. In fact, I actually turn down a lot of partnerships if the brand or product doesn’t seem like something I’d actually buy on my own. That said, there are a lot of ruthless influencers who would promote dog sh*t to make a buck. So how do you figure out who’s being truthful and who’s being dishonest? Find my tips below.

  • Get to know the influencers you follow. Anyone that follows me will see that I do Instagram Story make-up tutorials semi regularly. My followers know that I’m just genuinely sharing the brands I use in order to help my followers mimic a similar look and am not getting paid to promote the items. Once you “get to know” the people you follow, you’ll understand who is trying to share advice with their audience and who is just trying to make money.
  • Do your own research. If a skincare line is doing wonders for an influencer you follow, that’s pretty promising, but all skin types are different. Be sure to do your own research to look into the chemicals in each product and read online reviews before buying.
  • DM the influencer. Sliding into someones DM’s may seem creepy, but blogger welcome feedback and questions! I’ve had plenty of people text or message me asking “does that product really work or are you just being paid to say that?” I always am truthful and am open to answering any questions my followers have. At the end of the day, we want to see you guys love the products we love, so I encourage you to ask if you have any hesitation.
  • Trust your gut. Do you ever have a moment where you realllllly want something, but your favorite Bachelorette contestant just posted it and you feel like buying it would make you a total sellout? My advise – who cares! If you want it, buy it. It doesn’t matter where you saw it, it just matters that you genuinely like it.

Any additional questions that I may have not answered? Feel free to leave it in the comments and I’ll get back to you!

An Ode to Female Bloggers on International Women’s Day

An ode to my fellow female bloggers on Internal Women’s Day

I commend you

Because, I too, can relate to working at 12 hour day

Yet, still having a full “to-do”

Not always being taken seriously

The chatter behind our backs

The weight of balancing two gigs

Yet still prevailing

Supporting one another

Supporting women

This is our passion

And we choose to live it with the odds against us

And for that, I commend us.

Wake & Shake

I’m a huge breakfast lover. I really don’t feel like I perform my best at work if I’m not properly fueled. The last few months I’ve gotten into a slump of wasting money on buying “healthy” breakfasts like $10 juices or scrambled eggs (which I’m sure they cook in butter). Although I thought I was eating healthy, my body was telling me otherwise. Sure, I’d love to make breakfast every morning, but that isn’t always realistic when you’re running out the door.

When I decided to partner with 310 Nutrition, I wasn’t just doing it for the sake of a sponsored post – I genuinely wanted to try the product after hearing such amazing reviews. Let me tell you, it doesn’t disappoint and I’m a complete convert. The 310 Shake is a meal replacement shake that uses only top-shelf ingredients to promote a healthy body as you achieve a healthy weight. As background, a lot of the shakes on the market contain inferior soy protein, unpronounceable chemical ingredients (yuck!), as well as sugars and fillers that might taste yummy but end up hurting your results in the long run.

The reason why 310 Shake is so effective and successful is because of its nutritional profile. Unlike competitors, it is produced in a scientifically-proven way that preserves nutrients and contains ingredients that your body needs to stay healthy. The brand new Plant-Based 310 Shake contains the optimum ratio of proven Tri-Plex™ proteins, which includes Pea, Brown Rice, and Hemp (don’t worry you don’t taste these items). Check out the little chart below that I find super helpful in showcasing what you’re really getting for your money.

So now that you know what you’ll be drinking, let’s move on to the fun part – recipes! I’ve been drinking the shakes every morning for the past two weeks and I love the taste! In the morning, I take 1 scoop of protein powder (I’ve been digging the chocolate, which is ironic because I’m generally not a chocolate fan) and mix it in a blender with either berries or a banana, a flax/chia seed blend, a scoop of almond butter and some almond milk. It’s delicious and holds me over until lunch time. Plus, it’s so easy to drink on the go! Since I live in the city and often take the subway or bus, I drink the shake during my commute and am ready to get to work once I’m in my office.

As a personal next step (and since summer is around the corner), I’m going to begin replacing two meals per day with shakes. As we all know, no diet is sustainable if you are constantly hungry and battling cravings! But by simply replacing one to two meals with 310 Shake, I’ll still be able to eat my favorite foods while slashing my daily calorie consumption.

If you have any questions at all, please feel free to comment below and I’d be happy to answer or provide recipes/suggestions! For more information, check out the 310 Nutrition website and be sure to use my code ‘310quality‘ when purchasing product for 25% off (excludes bundles and sale items)!

How to Upgrade Your Morning Routine

You know it, I know it, we all know it… Morning’s are the worst. I’m actually a semi-early riser, but mornings still get to me. I think just knowing that you have a full day of work ahead and waking up to an alarm just puts an immediate damper on the day. That’s why it’s important to upgrade your morning routine, so you look forward to getting the day started.

For me, mornings are all about being quick and effective. I like to sleep until the last possible moment, so this means making sure that everything is laid out the night before. On my bathroom counter I leave out all of my essential beauty items including my face wash/lotion, toner, eye cream, serum and most importantly, my Dove Advanced Care Antiperspirant (which offers 48 hours of odor and wetness protection plus added skincare benefits of Dove ¼ moisturizers and NutriumMoisture for softer, smoother underarms). Let’s face it – nothing makes you feel more “ready” to take on the day than a lil’ deo.

After my little primping session, I start feeling a bit more recharged, but am no where near done. Next, I grab my lunch from the fridge (that I prepare the night before), stick it in my bag and make a morning shake to have on-the-go. I like to use some sort of protein powder, fruit, chia/flax seeds and almond milk.

Then, I’m ready to take on the day! This little routine has helped me stay on track.

I was selected for this opportunity as a member of CLEVER and the content and opinions expressed here are all my own.

Valentine’s Day Gift Guide

Whether you’re getting a gift for your boo thang or your bff, call me cupid because I’ve got you covered. Just in time for the loved up holiday, low and behold my 2017 Valentine’s Day gift guide (I just threw up in my mouth a little bit). Shop items for your boy-toy, #WCW and even your Galentine below!

Gifts for Your Boy-toy:
From lounge-wear to electronics, you’ll be sure to snag something for your beloved. If you want to treat him to something sexy, shop some of my picks below for yourself! 

Gifts for Your #WCW:
For all of my male readers – I’m here to help you out! Trust me when I say, your lady will love any of these items. You can’t go wrong with a designer fragrance, comfy pajamas or gourmet truffles. You’re welcome 😉

Gifts for Your BFF or “Galentine”
Your bestie needs some lovin’ too! Treat her to something funny to let her know that she’s not alone with Valentine’s Day. Then, buy two tickets to see Fifty Shades Darker and you’re all set. I’ll see you at the movies.

Thank me later for all of the extra love your about to receive after gifting one of these gems.