What Do You Want Me to Write About in 2018?

What Do You Want Me to Write About in 2018?

It’s halfway through January and this is my first blog post of the year.

I used to look forward to writing blog posts because it’s extremely therapeutic to have a creative outlet where you can dictate conversation and let your thoughts flow. However, as my blog has become more of a business vs. a hobby, I’ve found myself writing less and less. Why?

Well, there are a lot of reasons. For one, Brand’s care less and less about blog posts because Instagram is at it’s peak and that’s where users spend most of their time looking for new Brands and making purchases. So why would they commission bloggers to craft a long-form post when majority of their audiences are on Instagram and want quick/visual content? It’s a valid point and I get it, especially as a publicist first. In all honestly, I rarely click onto people’s blogs to read their posts. Like most of us, I stick with Instagram because it’s “easy” and everything is in one place.

Secondly, video and even podcasts have become such a large part of our culture that it just feels more appealing to watch or listen to something vs. read something. I can also relate to this, especially as someone who can at times have the attention span of a gnat. Plus, with things like Snapchat and Instagram Stories, you can basically tell the same narrative, just through a different vertical.

So here is my challenge and the question that I pose to myself in 2018 – How do I stay motivated to continue to create blog content, while also sparking my followers interest enough to read what I’m writing? This answer may seem obvious, but it’s the only one I can come up with that feels “right” to me – I need to write about things that matter and are timely. However, I don’t love to get political or controversial on my blog because it’s supposed to be a light and uplifting space vs. a dark and gloomy one.  So I somehow need to find the balance between talking about relevant things, while still keeping it positive.

What do you guys think? What kind of content would make you want to read someone’s blog? Do I need to get more personal? Do you want me to divulge on tips & tricks? Travel itineraries? You guys inspire me, so let me know and I will do just that – get inspired to write more.

SALE ALERT: Cyber Week Sales 2017

SALE ALERT: Cyber Week Sales 2017

My favorite week is here – Cyber Week! Do not miss your chance to snag holiday gifts, personal items and/or anything else your heart desires during the biggest sale week of the year. Below, I’ve linked to some of the must-shop sales. Click each logo to check them out!

*Photos provided via Reward Style 

Event Coverage: BabbleBoxx Holiday Gifting Suite

Event Coverage: BabbleBoxx Holiday Gifting Suite

Pictured: Me heading into the event
Wearing: Do and Be Top, Express pants (old), Steve Madden Slides, Gigi New York Purse
Shop Here:

Last week I had the opportunity to attend BabbleBoxx’s Holiday Preview and was surprised by how many amazing gift ideas I walked away with. As you know, it’s always hard to come up with items that are unique and exciting, so I was pumped to learn about some new awesome products/Brands. I’ve recapped my experience for you below!

First off, I was unfortunately feeling a little sick, most likely do to the change in weather, so Tea Forte was the perfect Brand for me to stumble upon first. I spoke with the Brand reps and learned just how premium their collection of festive teas are (they’re sampled in a lot of high-end hotels). They fixed me a Winter Chai tea (mmm) as we talked through the collection, which includes blends such as Raspberry Ganache, Rum Raisin Biscotti, Spiced Ginger Plum, and Ginger Snap. I learned that the comforting holiday tea blends are festively donned to celebrate the spirit and joy of the season and I could literally taste it with every sip. This grip is perfect for any tea lover on your holiday list. The packaging is beautiful and the flavors are delicious.

As I sipped my tea (which soothed my sore throat), I made my way around to some other tables. Next, I stopped to chat with the folks over at 23andMe. I knew the Brand sounded familiar and was quickly reminded why once we stroke up conversation. “OH, they are an ancestry service!” I remembered. I’ve always wanted to trace my roots back! We say we’re 100% Italian, but who actually knows.  The Brand believes that the best gift you can give (or get!) is the chance to understand what makes someone who they are – I totally agree. With 23andMe, you can share your genetic information with your family members to get an even clearer picture of who you are and where you come from. You can learn more on their site!

Next up was Algenist, which is a breakthrough vegan collagen-based beauty/skincare line with a formulation readily available for youthful vitality. The unique formula of plant collagen and Microalgae Oil beads helps restore skin’s bounce and resilience in just 10 days. I love the idea of gifting these products to your beauty-obsessed friends & family members.

Speaking of beauty lovers – I also stumbled upon Grande Cosmetics, which is a beauty brand featuring a variety of products. What really stood out to me was the GrandeLASH-MD Serum. The two girls I was speaking with has UNREAL lashes and they let me know that they were completely natural (with a little help from the serum). As someone who gets lash extensions, I was immediately interested because their revolutionary lash enhancing serum that promotes longer, thicker-looking eyelashes in as little as 4-6 weeks.

And lastly, I stopped at Perfumania table, where I tried on some scents and walked away with a little sample of Dolce & Gabbana’s Light Blue (my fav). You can find your next ragrance obsession among the hundreds of designer brands at Perfumania (they have over 150+ retail locations!). Or if you’re like me and do a lot of your shopping online, check them out digitally.

Hope this helps inspire some holiday gift ideas!

 

 

 

SURPRISE GIVEAWAY!

SURPRISE GIVEAWAY!

Holiday cheer is in the air and I am feeling giving!!!

As a huge THANK YOU to my wonderful, loyal and supportive followers, I want to give back to YOU this holiday season. I appreciate all of you more than words can say, so I reached out to some of my favorite brands to provide awesome products for this giveaway. You’re always watching me unbox items and now it is YOUR TURN!

I am giving ONE LUCKY FOLLOWER 30+ products, which retail for more than a $1,000+ value! Check out my latest Instagram post for details on how to enter to win.

In the meantime, browse the items I’m giving away below and GOOD LUCK!

Best Gender Neutral Gifts of 2017

Best Gender Neutral Gifts of 2017

One of my favorite holiday traditions is the grab bag gift game that my family plays on Christmas day. There’s about 12-15 of us (including my extended family) and we battle it out to “win” the best gift. I could get into the rules, but I’ll save that for another post. Anyway, the catch is that the gift has to be a gender and age neutral. As such, I’m always picking my brain trying to think of what to get. What can my sister possible like that my 60 year old uncle would ALSO like?!

However, stocking up on gender neutral gifts during the holidays isn’t a bad idea. Need to give your boss something last minute? Going to someone’s house for a holiday party and don’t want to go empty handed? Keep a gender neutral gift on hand to have as an option. See my selects below!