In recent months I started noticing that some of my favorite celebrities and reality stars began promoting their podcasts on social media. To me, the thought of a podcast always seemed boring. Why waste your timing listening to someone, when you can’t actually see them? TV was always the more appealing route to take, until I caved and finally decided to give in and see what the fuss was all about.
Within minutes of subscribing to a few of my favorites, I was hooked! Since I’m not a big “TV before bed” type of gal, I started quietly listening to podcasts while I drifted to sleep. Something about the soothing tone of someone talking really does the trick. Once I was accustomed to the “podcast life” (as I like to call it), I was ready to try something new. Finally, I started to up my game and go from just listening to celebrity interviews to listening to audio fiction podcasts, which is much more interesting to be completely honest.
My favorite is Jules & James, which is a just half hour podcast (perfect for a before-bed listen). The story is a narrative fiction between two artists whom are connected by fate when a “wrong number” situation introduces the two. After deciding to continue conversation, both Jules and James end up talking weekly about their lives, dreams for the future, the world around them and everything else that the comfort of speaking to a stranger allows you to reveal. I don’t want to give too much away, but Jules & James captures the charm of falling in love with the unknown.
To learn more, visit meetjulesandjames.com and be sure to subscribe via iTunes, Android, Stitcher, Tunein.com or Google Play.
Word to the wise – marketing works. It’s the reason that I bought a bump-it back in 2009 (obviously never wore it) and the reason why I have a Vegetti (you know that thing that turns your veggies into spaghetti). So yeah, I’ve definitely fallen victim to “buying into marketing” – literally.
So how do you know what’s real and what’s fake? Especially when it comes to the world of influencers, who’s to say we actually like the brands we’re promoting? Because we all know there is no way in hell Kim Kardashian is really eating Sugar Bear Hair Gummies on the reg.
With that, I thought it would be fun to do a little 101 on how to cut through the sponsored bullsh*t.
So let me just put this out there – I never promote brands I don’t like or wouldn’t use. In fact, I actually turn down a lot of partnerships if the brand or product doesn’t seem like something I’d actually buy on my own. That said, there are a lot of ruthless influencers who would promote dog sh*t to make a buck. So how do you figure out who’s being truthful and who’s being dishonest? Find my tips below.
Get to know the influencers you follow. Anyone that follows me will see that I do Instagram Story make-up tutorials semi regularly. My followers know that I’m just genuinely sharing the brands I use in order to help my followers mimic a similar look and am not getting paid to promote the items. Once you “get to know” the people you follow, you’ll understand who is trying to share advice with their audience and who is just trying to make money.
Do your own research. If a skincare line is doing wonders for an influencer you follow, that’s pretty promising, but all skin types are different. Be sure to do your own research to look into the chemicals in each product and read online reviews before buying.
DM the influencer. Sliding into someones DM’s may seem creepy, but blogger welcome feedback and questions! I’ve had plenty of people text or message me asking “does that product really work or are you just being paid to say that?” I always am truthful and am open to answering any questions my followers have. At the end of the day, we want to see you guys love the products we love, so I encourage you to ask if you have any hesitation.
Trust your gut. Do you ever have a moment where you realllllly want something, but your favorite Bachelorette contestant just posted it and you feel like buying it would make you a total sellout? My advise – who cares! If you want it, buy it. It doesn’t matter where you saw it, it just matters that you genuinely like it.
Any additional questions that I may have not answered? Feel free to leave it in the comments and I’ll get back to you!
Whether you’re getting a gift for your boo thang or your bff, call me cupid because I’ve got you covered. Just in time for the loved up holiday, low and behold my 2017 Valentine’s Day gift guide (I just threw up in my mouth a little bit). Shop items for your boy-toy, #WCW and even your Galentine below!
Gifts for Your Boy-toy: From lounge-wear to electronics, you’ll be sure to snag something for your beloved. If you want to treat him to something sexy, shop some of my picks below for yourself!
Gifts for Your #WCW: For all of my male readers – I’m here to help you out! Trust me when I say, your lady will love any of these items. You can’t go wrong with a designer fragrance, comfy pajamas or gourmet truffles. You’re welcome 😉
Gifts for Your BFF or “Galentine” Your bestie needs some lovin’ too! Treat her to something funny to let her know that she’s not alone with Valentine’s Day. Then, buy two tickets to see Fifty Shades Darker and you’re all set. I’ll see you at the movies.
Thank me later for all of the extra love your about to receive after gifting one of these gems.
Believe it or not, writing personal posts are sometimes my favorite posts to read back. Although they are the hardest to write, they’re the most rewarding and somehow force you to get in touch with your inner self. As such, I’ve decided to be more open and “pull back the curtain” a bit more in 2017. This is my promise to you.
I want to talk about hard-hitting topics and share more content than ever before. So low and behold my blog/social resolutions and promise for 2017:
Communicate more via video (Instagram Stories, YouTube, etc.). I want to do more tutorials, so stay tuned! I’d also love to hear what YOU want to see. So please do let me know below in the comments or on my Instagram photos!
Be more open and touch on “real” topics
Double in size. As of today (1/6/17) I’m currently at 21.6K Instagram followers and 10.5K blog views per month. By this time next year, I’d like to see those numbers double. So please help me in spreading awareness about my pages with your friends/family!
Get a full time intern and/or assistant (if you’re interested HMU)
Tap into my inner-publicist a bit more. As most of you know, I work in PR full time and I really need to put all these years of experience into practice by pitching myself for interviews and features. If you have a blog and spotlight influencers, I’d love to work with you!
Work with my dream brands (I’m going to keep these to myself, but just know you’ll see me working with a few of them – I’m a go-getter after all)