How to Cut Through the “Sponsored” Bullsh*t

Word to the wise – marketing works. It’s the reason that I bought a bump-it back in 2009 (obviously never wore it) and the reason why I have a Vegetti (you know that thing that turns your veggies into spaghetti). So yeah, I’ve definitely fallen victim to “buying into marketing” – literally.

So how do you know what’s real and what’s fake? Especially when it comes to the world of influencers, who’s to say we actually like the brands we’re promoting? Because we all know there is no way in hell Kim Kardashian is really eating Sugar Bear Hair Gummies on the reg.

With that, I thought it would be fun to do a little 101 on how to cut through the sponsored bullsh*t.

So let me just put this out there – I never promote brands I don’t like or wouldn’t use. In fact, I actually turn down a lot of partnerships if the brand or product doesn’t seem like something I’d actually buy on my own. That said, there are a lot of ruthless influencers who would promote dog sh*t to make a buck. So how do you figure out who’s being truthful and who’s being dishonest? Find my tips below.

  • Get to know the influencers you follow. Anyone that follows me will see that I do Instagram Story make-up tutorials semi regularly. My followers know that I’m just genuinely sharing the brands I use in order to help my followers mimic a similar look and am not getting paid to promote the items. Once you “get to know” the people you follow, you’ll understand who is trying to share advice with their audience and who is just trying to make money.
  • Do your own research. If a skincare line is doing wonders for an influencer you follow, that’s pretty promising, but all skin types are different. Be sure to do your own research to look into the chemicals in each product and read online reviews before buying.
  • DM the influencer. Sliding into someones DM’s may seem creepy, but blogger welcome feedback and questions! I’ve had plenty of people text or message me asking “does that product really work or are you just being paid to say that?” I always am truthful and am open to answering any questions my followers have. At the end of the day, we want to see you guys love the products we love, so I encourage you to ask if you have any hesitation.
  • Trust your gut. Do you ever have a moment where you realllllly want something, but your favorite Bachelorette contestant just posted it and you feel like buying it would make you a total sellout? My advise – who cares! If you want it, buy it. It doesn’t matter where you saw it, it just matters that you genuinely like it.

Any additional questions that I may have not answered? Feel free to leave it in the comments and I’ll get back to you!

An Ode to Female Bloggers on International Women’s Day

An ode to my fellow female bloggers on Internal Women’s Day

I commend you

Because, I too, can relate to working at 12 hour day

Yet, still having a full “to-do”

Not always being taken seriously

The chatter behind our backs

The weight of balancing two gigs

Yet still prevailing

Supporting one another

Supporting women

This is our passion

And we choose to live it with the odds against us

And for that, I commend us.

Valentine’s Day Gift Guide

Whether you’re getting a gift for your boo thang or your bff, call me cupid because I’ve got you covered. Just in time for the loved up holiday, low and behold my 2017 Valentine’s Day gift guide (I just threw up in my mouth a little bit). Shop items for your boy-toy, #WCW and even your Galentine below!

Gifts for Your Boy-toy:
From lounge-wear to electronics, you’ll be sure to snag something for your beloved. If you want to treat him to something sexy, shop some of my picks below for yourself! 

Gifts for Your #WCW:
For all of my male readers – I’m here to help you out! Trust me when I say, your lady will love any of these items. You can’t go wrong with a designer fragrance, comfy pajamas or gourmet truffles. You’re welcome 😉

Gifts for Your BFF or “Galentine”
Your bestie needs some lovin’ too! Treat her to something funny to let her know that she’s not alone with Valentine’s Day. Then, buy two tickets to see Fifty Shades Darker and you’re all set. I’ll see you at the movies.

Thank me later for all of the extra love your about to receive after gifting one of these gems.

2017: My Promise to You


Believe it or not, writing personal posts are sometimes my favorite posts to read back. Although they are the hardest to write, they’re the most rewarding and somehow force you to get in touch with your inner self. As such, I’ve decided to be more open and “pull back the curtain” a bit more in 2017. This is my promise to you.

I want to talk about hard-hitting topics and share more content than ever before. So low and behold my blog/social resolutions and promise for 2017:

  • Communicate more via video (Instagram Stories, YouTube, etc.). I want to do more tutorials, so stay tuned! I’d also love to hear what YOU want to see. So please do let me know below in the comments or on my Instagram photos!
  • Be more open and touch on “real” topics
  • Double in size. As of today (1/6/17) I’m currently at 21.6K Instagram followers and 10.5K blog views per month. By this time next year, I’d like to see those numbers double. So please help me in spreading awareness about my pages with your friends/family!
  • Get a full time intern and/or assistant (if you’re interested HMU)
  • Tap into my inner-publicist a bit more. As most of you know, I work in PR full time and I really need to put all these years of experience into practice by pitching myself for interviews and features. If you have a blog and spotlight influencers, I’d love to work with you!
  • Work with my dream brands (I’m going to keep these to myself, but just know you’ll see me working with a few of them – I’m a go-getter after all)

Gifts for Everyone in Your Squad Pt. 2

I had such a success with my first holiday gift guide post that I wanted to share another with some new, fresh ideas! Again, this gift guide will feature gifts for everyone in your squad. That means grandma, dad, and your sister – seriously, everyone! Below, check out some of the amazing items I’ve compiled.

Omaha Steaks “The Tasteful Gift” Set

What do men love more than steak? OK, I know that’s a generalization, but I feel like it’s true! My dad would seriously love this gift and I’m thinking I’ll definitely be gifting him an Omaha Steak set this Christmas. There are a plethora of gift options for the holiday season. The Tasteful Gift is a gourmet collection that includes their legendary Filet Mignons and Top Sirloins, meaty Boneless Pork Chops, delicious Potatoes au Gratin and Caramel Apple Tartlets. It’s a gift that is sure to be treasured throughout the year! Plus, it’s so easy to order and affordable ($69.99)! Just go to OmahaSteaks.com, call 1-800-228-9055 or visit one of Omaha Steaks’ 70 retail stores across the country.

Vermont Brownie Company Gourmet Brownie Sampler

Gift your sugar somethin’ sweet this holiday season. The Vermont Brownie Company Gourmet Brownie Sampler is a perfect gift to bring to a friends holiday party or to give the one you love. At the Vermont Brownie Company, it all starts with great ingredients. The proof is in the batter (they’re SO darn good). They make their gourmet Brownies a collaboration with farm partners. Why? Because not all ingredients are made the same. Because of this, their bakers use the finest, locally-sourced, farm-fresh ingredients they can find. How amazing does this sound?! I’m in choco-heaven. Buy here.

Spire Wearable Wellness & Activity Tracker

So for your active friend or family member, what is better than gifting a wearable wellness and activity tracker? As you may or may not know, state of mind affects how you breathe, but how you breathe can also change your state of mind. Studies have shown that slow, deep and consistent breathing can lower blood pressure, reduce stress and increase the flow of endorphins in the blood stream. Spire is the only wearable that increases mindfulness and productivity by tracking breathing patterns reflecting our state of mind. How cool?! Buy here.

LumaBella Cool Mist Straightener

Gift your sister or girlfriend something they’ll not only love, but use all the time! The LumaBella Cool Mist Straightener features technologically that has a cool mist channel that applies a conditioning treatment to the hair before smoothing with heat. Together, the cool mist prep followed by the salon-quality heat helps improve frizz control, give protection from hair breakage, improve moisture and shine, and deliver longer-lasting style. I’m obsessed with this! As someone that has curly hair, I can tell you, this truly works. Buy here.

YogaJewelz Unity Om Pendant Necklace

Everyone needs a little zen in their life! The YogaJewelz Unity Om Pendant Necklace blends simplicity with style. The classic Om shape creates a powerful image of spirituality, energy and strength. A single round brilliant white diamond adds a little sparkle to this uniquely elegant sterling silver pendant. Wearing an Om in jewelry is said to bring luck, love, peace and harmony to those who wear it. Buy here for $150.

Happy Holidays! Hope you find this helpful.

This post is sponsored by BabbleBoxx.com on behalf of Single Edition Media.